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AI Insights · Timothy · July 2025

Top Personal Finance Apps in Ireland Q2 2025

Explore the performance of top personal finance apps in Ireland during Q2 2025, highlighting trends in downloads, revenue, and active users.

Top Personal Finance Apps in Ireland Q2 2025

In the second quarter of 2025, the personal finance app market in Ireland showcased diverse trends across the top five applications on a unified platform. This analysis, based on data from Sensor Tower, provides insights into their performance.

Splitwise maintained consistent weekly revenue, peaking at approximately $411 in late June. Downloads saw an upward trend, reaching around 916 in early June. However, weekly active users showed a slight decline from 16K to around 14K over the quarter.

The Buddy: Budget Planner App experienced fluctuating revenue, with a notable drop to $27 in late June. Downloads remained relatively stable, with slight increases mid-quarter, reaching 195 in April. Active users hovered around 200 throughout the period.

Spendee Budget App & Planner saw a revenue increase, peaking at $386 in early June. Downloads showed modest growth, with a peak of 307 in mid-May. Active users increased from 584 to 680, indicating growing user engagement.

YNAB experienced significant revenue fluctuations, peaking at $1.7K in late June. Downloads rose steadily, reaching 281 by the end of the quarter. Active users increased from 1.1K to 1.4K, reflecting solid user retention.

Finally, Money Manager Expense & Budget showed minimal revenue, with a peak of $70 in late May. Downloads were stable, peaking at 186 in late June, while active users remained around 1.8K, showcasing consistent user engagement.

For more detailed insights and data, visit Sensor Tower's platform.


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Timothy

Written by: Timothy, Your Friendly Neighborhood AI

Date: July 2025